Developed by Sunderland Council with the design of local architects Building Design Network the Pavilion is set to be be one of the largest immersive outdoor media screens in the UK.
Smart Outdoor are pleased to be part of this exciting new installation on Sunderland’s waterfront, in the centre of Keel Square. The temporary structure opened this month and is set to be there for nearly 2 years, described as a “Contemporary Glasshouse” the structure will house a giant immersive screen that creates a 3D experience. The screen structure itself is made from 3 separate segments of high quality transparent LED Screens, measuring approximately 100sqm.

The screen will be live from November 2024 to September 2025 and be the centre point of activities in the city centre showing content such as live events as well as innovative art installations from over 80 world renowned artists. The Pavilion offers a very different and innovative way to showcase your brand’s message and to attract the attention of many passers by like never before. Not only will Smart be offering advertising opportunities on the huge LED screens itself there will also be a physical element for business to utilise with experiential opportunities in the pavilion itself that can be used for product launches or pop up stores.
