Purple, a leading provider of WiFi and place-based analytics solutions, is excited to announce a strategic partnership with Smart Communications, part of the rapidly growing Smart Media Group. This collaboration marks a significant step in Purple’s mission to transform how businesses and retail venues across the UK and beyond connect and engage with their customers, leveraging advanced, secure, and data-driven WiFi solutions tailored to their unique needs.
“We are thrilled to partner with Smart Communications, a company that shares our vision for leveraging technology to enhance customer experiences and drive business growth,” said Bob Koch, Purple’s SVP of Global Alliances. “This partnership will enable us to bring our innovative solutions to a wider audience, empowering businesses and retail venues to use WiFi as a dynamic tool for engagement and business intelligence, rather than just a utility.”
Businesses in retail environments, such as shopping centres and retail parks, are increasingly seeking innovative ways to engage with customers, gain actionable insights, and provide seamless digital experiences. Purple’s advanced WiFi and analytics solutions are designed to meet these needs, enabling businesses, enterprises, and public venues to offer secure, efficient, and user-friendly connectivity.
With capabilities such as advanced analytics, customer segmentation, and targeted marketing automation, Purple’s solutions turn WiFi from a convenience into a powerful business tool. In 2023, Purple experienced a 26% increase in WiFi users, reaching 381 million, reflecting the growing demand for its insights-driven guest WiFi solutions across various sectors, including retail, sports, and transport.
Through this partnership, Purple and Smart Communications will bring these innovative capabilities to a broader market, enabling businesses and retail venues to:
- Enhance Customer Engagement: Purple’s WiFi analytics provide deep insights into customer and visitor behaviour, such as dwell times and footfall patterns, allowing businesses to optimise layouts, enhance customer experiences, and offer targeted promotions that drive sales and repeat visits.
- Boost Marketing Effectiveness: Purple’s platform supports automated, targeted marketing campaigns via SMS, email, and social media, helping businesses maintain connections with customers through personalised offers and communications.
- Improve Operational Efficiency: With data-driven insights, businesses can make more informed decisions about staffing, layout changes, and marketing strategies to improve overall efficiency and customer satisfaction.
- Ensure Secure and Compliant Connectivity: Purple’s solutions are fully compliant with major data protection regulations, including GDPR, ensuring businesses can provide secure, compliant WiFi access to visitors.
As part of this partnership, Smart Communications is launching Smart Surf, a new public WiFi proposition. Smart Surf will leverage Purple’s cutting-edge technology to offer free, high-quality, and secure public WiFi across various business and retail venues. This initiative aims to enhance digital engagement and provide visitors with a seamless and secure online experience.
Smart Surf, powered by Purple’s advanced analytics platform, will also offer businesses valuable insights into customer behaviour, enabling them to optimise their spaces, tailor their marketing efforts, and ultimately increase customer satisfaction and loyalty.
Robert Webster, MD at Smart Communications, commented: “At Smart Communications, we believe in providing solutions that not only meet but exceed our customers’ expectations. Our partnership with Purple enables us to bring cutting-edge, data-driven connectivity solutions to businesses and retail venues, enhancing customer engagement and driving growth.”
About Purple
Purple is a leading provider of WiFi and analytics solutions, dedicated to transforming the way users experience connectivity. Our innovative products and services empower businesses, enterprises, and individuals to enjoy secure, efficient, and seamless networking experiences. With a commitment to excellence and a focus on customer satisfaction, Purple continues to push the boundaries of connectivity technology, setting new standards in the industry.
About Smart Communications
Smart Communications, part of the Smart Media Group, specialises in delivering bespoke communication and connectivity solutions that cater to the unique needs of businesses and their users. With a consultative and adaptive approach, Smart Communications provides tailored services that drive satisfaction and meet customer requirements. Supported by a recent seven-figure investment from M Core Ventures, the company is well-positioned for significant growth across the UK, enhancing its ability to serve both business and retail sectors with innovative, data-driven connectivity solutions. Through its new Smart Surf public WiFi proposition, Smart Communications aims to deliver an unparalleled connectivity experience across various venues.
For more information, visit Purple and Smart Communications.