This world-first initiative, unveiled today in Paisley, demonstrates how cutting-edge AI technology can transform outdoor advertising and unlock new opportunities for small businesses...
Smart Outdoor, led by industry innovator Mark Catteral, has launched a groundbreaking AI-powered advertising campaign in collaboration with Outbrite, the global leader in AI-driven advertising solutions.
The campaign focuses on Katie’s Professional House Cleaning, a local Paisley business. Outbrite’s AI agent autonomously read the advertiser’s website, created a tailored campaign in one click, selected the optimal location, resized the ad instantly for digital screens, processed payment, and posted the ad in high-traffic areas. The AI also tracks the ad in real time, providing transparency and insights for the advertiser.
Traditionally, outdoor advertising has been dominated by major brands and agencies. This initiative shifts the focus, enabling local businesses to access digital billboards seamlessly. With AI-driven localised programmatic campaigns, small businesses can now advertise professionally without the need for a media buying agency.
Mark Catteral, CEO of Smart Outdoor, is at the forefront of this transformation. “Partnering with Outbrite has allowed us to redefine outdoor advertising,” said Catteral. “This campaign shows how AI can make advertising smarter, faster, and more inclusive for small businesses. It’s the future of OOH, and I’m proud to lead it.”
The AI-generated advertisement, displayed on Smart Outdoor’s digital billboards, features a professional image and text tailored to Katie’s brand, ensuring it resonates with the Paisley community.
Outbrite’s AI agent drives this campaign, automating the entire process from ad creation to targeted placement, payment processing, and performance tracking. “Our collaboration with Smart Outdoor, under Mark Catteral’s visionary leadership, showcases how media owners can leverage our platform to drive the AI revolution in advertising,” said Mike Scruby, CEO of Outbrite.
This partnership positions Smart Outdoor as a leader in modern OOH advertising, with Outbrite’s AI making it possible. For small businesses, it offers a streamlined way to launch hyper-local campaigns with professional results. For media owners, it signals Outbrite as the key to unlocking the future of AI-powered outdoor advertising.
Media owners and small businesses eager to explore AI-driven advertising can visit outbrite.com. For press enquiries, contact Smart Outdoor directly.
