Case Study:
Holiday Best
Campaign Objective
Gain Brand Awareness for the newest UK Tour Operator and Generate sales through tactical sales messaging.
Sites Utilised
Roadside and Retail environments across the North East.
Campaign Outcome & Benefits
Gain Brand Awareness for the newest UK Tour Operator and Generate sales through tactical sales messaging.
What are your thoughts on working with Smart Outdoor?
"Fantastic! A great business that truly gets to know their clients and their objectives. All media planning was done to maximise effectiveness of the budget and campaign. Excellent communication and reporting throughout. Exceeded our expectations with delivery. There are not many agencies that will truly keep the client needs at the centre of what they do but that is what Smart Outdoor is all about. They are flexible, agile and excel in their field. As a new brand, outdoor is incredibly important to build brand awareness and trust with our clients.”
John Milburn CMO
Holiday Best are a package holiday booking agent with their business being solely online through their website. They approach smart outdoor to gain more awareness in the competitive travel market and expand their traffic to different areas of the UK, finding digital advertising just wasn’t bringing in good enough results.
