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Our thoughts on the new IAB UK Compass Report
The new IAB UK Compass DOOH report is a great piece of work, and it raises a question we think the whole out-of-home industry needs to sit with: are we growing the out-of-home pie, or are we just turning the same pie digital? What the numbers say DOOH hit a record £964m in 2025, 67% of all UK OOH spend, up from 32% in 2015, and forecast to reach 76% by 2031. On the surface, that looks like explosive growth. But look at the total market. In 2015, total UK OOH spend was around
Aug 243 min read
Co-op launches national digital out of home proposition in partnership with Smart Outdoor
Coop has today announced the launch of a new national advertising proposition – Co-op Media Network Out of Home – marking the retailer’s formal entry, as a standalone media owner, into the UK Digital Out of Home (DOOH) market. The landmark move from the UK’s leading convenience retailer places the consumer co-operative as the fourth largest digital outdoor advertiser* in the UK, behind long-established ad businesses JCDecaux, Global and Bauer Media Outdoor. Co-op Media Net
May 152 min read
Smart Outdoor Brings Lucit’s Dynamic Creative Platform to the UK
Smart Outdoor, a leading digital out-of-home (DOOH) operator, has announced a new partnership with Lucit, the US-based dynamic creative...
Oct 1, 20253 min read
From the Northeast to Nationwide: Smart Outdoor’s New Look & Big Growth Plans
We’ve been busy… We’re thrilled to finally share what we’ve been working on behind the scenes: Smart Outdoor has a brand-new look! This...
Aug 6, 20252 min read
Shell Digital Advertising Network with Smart Outdoor
Smart Outdoor Announces Groundbreaking Partnership with Shell & Altavia to Launch UK’s First Shell Station Digital Advertising Network...
May 16, 20252 min read
Smart Media Group takes bold step towards net zero with Green Acres Future Partnership
This partnership will deliver real, measurable impact across the region , aligning cutting-edge digital advertising with a...
Apr 21, 20252 min read
Smart Outdoor Unveils World’s First AI-Driven Advertising Campaign, Powered by Outbrite
This world-first initiative, unveiled today in Paisley, demonstrates how cutting-edge AI technology can transform outdoor advertising and...
Feb 24, 20252 min read
New Immersive Screen opens at Keel Square
Developed by Sunderland Council with the design of local architects Building Design Network the Pavilion is set to be be one of the...
Nov 23, 20241 min read
Introducing the Marston’s Pub Network: Revolutionising Advertising in Social Spaces
Smart Outdoor is thrilled to announce the latest addition to our advertising portfolio: the Marston’s Pub Network. This innovative...
Jul 31, 20241 min read
Smart Media Group secures significant investment to boost UK market share and increase workforce
Left to right: Alex Wilby, Corporate Partner at Swinburne Maddison, Mark Clancey, Chief Commercial Officer at Smart Outdoor & Smart...
Jul 24, 20243 min read
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