From the Northeast to Nationwide: Smart Outdoor’s New Look & Big Growth Plans

We’ve been busy…

We’re thrilled to finally share what we’ve been working on behind the scenes: Smart Outdoor has a brand-new look!

This isn’t just a design change – it’s the start of a bold new chapter for us. Our refreshed identity represents who we are today: a dynamic DOOH media owner with Northeast roots and a growing national footprint.

Why the refresh?

The past year has been transformative for Smart Outdoor. We’ve grown our digital out-of-home estate, expanded our team, and taken a huge step forward with one of our most exciting partnerships yet, Shell.

It’s a big milestone in our journey, one that’s helping to accelerate our national growth and create even more opportunities for brands to connect with audiences. This brand refresh reflects our ambition to keep pushing boundaries in the DOOH space, helping advertisers stand out in meaningful ways across the UK.

A new home for a growing team

To match our growing ambitions, we’ve also moved into a modern new office in Sunderland City Centre. It’s more than just a workplace – it’s a collaborative hub where our team can create, innovate, and deliver for our clients.

The Northeast will always be our heartland, but with our new space and landmark partnerships, we’re ready to take Smart Outdoor to the next level.

What this means for you…

Whether you’re a local business looking to make an impact in the Northeast or a national brand wanting to reach audiences across the UK, Smart Outdoor now offers even more opportunities to get your message seen.

• More screens in more places: From high streets to Shell forecourts.

• Bigger impact: Premium digital spaces to showcase your brand.

• A partner who’s growing with you: We’re ambitious, forward-thinking, and here to help you reach your audience.

Take a look at our new site map tool - great for campaign planning.

Be part of the journey

This is just the beginning. Our new look is live, our estate is growing, and we’re excited for what’s next.

Get in touch to explore how Smart Outdoor can help make your campaign unmissable.