National D4 Network

Soon to achieve a national network of 500 D4 screens – reaching an average weekly footfall of 8.9m.

With over 900 stations, Motor Fuel Group is the largest independent forecourt operator in the UK.

Convenience culture is fuelling forecourt shopping, and enhancing the role of retail experience. MFG is proactively responding to the shift in perception of its sites as simply fuel stations – as part of their expansion and refurbishment programme, D4 Units have been introduced into forecourts and fuel shops across the UK to ensure a convenient, enjoyable and safe customer experience.

With a variety of forecourt sizes, as well as the exciting rollout of new Electric Vehicle charging stations across the UK, this channel offers advertisers access to a wide selection of audience types with strong presence in both urban and rural communities.

Our Screens
0
D4 Screens in 50 Locations
Stations
Forecourts open 24/7
77%
No other retailer nearby
44%
Customers

19% of forecourt shoppers cite fuel as main reason for visiting.

The UK’s leader in motorway services has endorsed Smart Digital Network in an effort to provide their customers with a high level of covid-safety reassurances.

We are helping Moto to brighten people’s journey and provide customers with a pleasant, safe and comfortable environment by installing sanitiser stations in prominent, high-traffic areas including entrances, exits and washroom facilities.

With 122 screens across the UK, our Smart D4 portfolio within Moto provides advertisers with an exciting opportunity to reach a wide array of audiences and customer types, from impulse buyers, families, holiday-makers, private & commercial motorists and more.

Our Screens
0
D4 Screens in 53 Locations
MOTO Sites
1,400,000
transactions per year, per MOTO site
18,290,000
visits to MOTO sites per annum
Who visits

61% of visitors are Men
39% of visitors are Women

Age 18-34
21%
Age 35-54
38%
Age 55+
41%
During their stay
73% of visitors use washroom facilities
73%
52% of visitors stay for food and drink
52%
Why are visitors travelling
Travelling for leisure
66.67%
Travelling for business/commuting
33.33%

Shopping Malls

Identifying and reacting quickly to the evolving desires of the customer is vital to creating meaningful interactions.

The shopping experience has undoubtedly changed dramatically, with more customers than ever engaging with digital content in retail environments.

Our D4 screens enable retailers to blend digital and physical experiences for consumers, and for brands to create multi-channel advertising campaigns with scope to capture audiences through their devices as well as their immediate surroundings.  

With 75 screens positioned in high-traffic areas within shopping malls across the UK, brands have an unmissable opportunity to capture impressions throughout the customer journey and influence their spending behaviour by offering discounts and promotions. Notably, our panels have the ability to support QR codes which can direct customers to further brand content in-store or online – helping to assure a strong response of engagement and future potential to spend with your brand.      

Our Screens
0
D4 Screens in 22 Locations
Customers
Visit shopping malls across the UK
70%
Impulse buy when in a retail environment
Over 50%
0 Minutes
Average dwell time at regional centres