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No matter how creative or eye catching your ad is, it’s only valuable if it’s seen by the intended audience – and that’s where Programmatic Advertising comes in, and that’s why we use it at Smart Outdoor.
Programmatic Advertising works by collecting data from mobile phones which, in return, help us understand where consumers go, how they spend their time, and which paths they take meaning we can specifically schedule your adverts to reach the right person at the right time. It’s rich and reliable data meaning we act accordingly.
As well as targeting people, we can specifically play ads depending on other measurable parameters, such as the weather, temperature or time of day.
This means that your ad is only getting played when it’s relevant to capitalise on the target audience seeing it, meaning a greater return on investment.