Located on Arbroath Road (A92), this site benefits from a prominent position on one of the main arterial routes along Scotland’s east coast. The road provides a key transport link between Dundee and Arbroath, while also serving motorists travelling further afield to destinations such as Perth and other towns along the east coast. This busy dual carriageway carries a high and consistent volume of traffic each day, offering strong exposure to commuter, commercial, and regional travel audiences.

The digital screen is positioned close to the roadside and slightly elevated, ensuring clear sightlines and optimal viewing height for passing motorists. Its placement allows it to effectively capture traffic travelling in both directions, maximising reach and campaign visibility. The surrounding area includes a small industrial estate, which contributes regular weekday traffic, as well as two large supermarkets nearby that generate steady local vehicle movements throughout the day. This combination of commuter traffic, regional travel, and local visitors provides a broad and diverse audience profile.