Located in Bishop Auckland, this roadside digital advertising site benefits from a prominent position alongside Bishop Auckland FC, overlooking the busy A688 — one of the main arterial routes through the area. The A688 acts as a key link road connecting surrounding residential communities with the town centre and nearby regional routes, carrying consistent daily commuter and local traffic. Its proximity to the football ground also enhances visibility during matchdays and local events, when increased vehicle and pedestrian activity further boosts audience numbers.

The site features a double-sided Mega 6 digital screen, strategically positioned to face both lanes of traffic on the A688. This dual-aspect format maximises campaign reach by engaging motorists travelling in either direction, while the large-format display ensures excellent visibility from distance and clear viewing as vehicles approach and pass the site.