Running parallel to the M62, Liverpool Road (A57) serves as a key arterial route linking the M6 to Manchester’s busy ring road, the M60. Flowing directly through the areas of Irlam and Cadishead, this corridor captures significant commuter traffic travelling into Manchester city centre each day, as well as outbound traffic returning to surrounding residential areas. The site features a prominent Double D48 digital screen configuration, positioned to maximise visibility along the busy dual carriageway. The screens are angled towards traffic travelling in both directions and elevated above street level, ensuring clear sightlines and extended dwell time for passing motorists.

Its strategic positioning allows the screens to effectively target inbound commuter traffic heading towards central Manchester from Irlam, Cadishead, and surrounding suburbs, while also maintaining strong exposure to regional and motorway-linked journeys. Overall, this location delivers a high-impact commuter corridor opportunity, combining strong connectivity, dual-direction visibility, and consistent daily traffic volumes to provide excellent campaign reach and frequency.