This huge large format digital advertising screen is mounted on the side of the Omniplex Cinema in the heart of the city centre, overlooking the A1018 – the main road running through Sunderland, the screen also sits in prime position to hit motorists coming south over the Wearmouth Bridge.  Your message will be seen by both motorists and pedestrians, with an impressive 290,534 people passing by every week. The high-visibility location, combined with a dynamic and eye-catching digital format, makes it perfect for brand awareness, product launches, and event promotion.