The Spire bridge is part of Sunderland’s £70.8 million Strategic Transport Corridor. One of the main reasons for this is to make the City Centre easily accessible and attractive to people living in and around the Sunderland area. The Spire Bridge also includes a public pathway quickly linking pedestrians to both sides of the thriving City.
The P5 screen measures a whopping 18 square metres and has a weekly audience of 223,000. For anyone unfamiliar with screen technicalities, this means the screen is extremely high quality and will produce the most clear images even to be seen perfectly at long distance. Due to the location the screen will only show static images to avoid distraction of drivers. However, thanks to Smart Outdoor’s most intelligent software clients ad’s can be updated on a regular basis to promote different messages and remain even more eye-catching.
