February 14, 2023

Smart Digital Network dOOH Announces Further Expansion

iQOOH’s large Digital 48-sheets nationally, have now been added to the Smart Digital Network portfolio in the regions, as the portfolio continues to expand. iQ is the UK’s newest and fastest growing out-of-home (OOH) challenger brand, delivering cost-effective broadcast roadside digital, allowing advertisers to reach audiences at scale. Expanding rapidly across the UK, the media owner will soon be offering a network of 400 impactful, high-quality large format screens with every single impact tracked.

gangs of London digital screen advertisement infront of traffic

Commenting on the partnership, David Peters, Co-Founder at iQOOH said:
We’re really excited to begin this exciting partnership with SDN. This partnership allows us to expand our sales footprint nationally to regional independent direct agencies and clients alike. SDN have a great client base in the North of England & Scotland, and we’re confident given their expertise and knowledge they’re best placed to represent us there. 

The screens represented by the Smart Digital Network is now nearly 550, and comprises both large format in the North of England, plus Scotland & Wales, and small format across the U.K. located in significantly high footfall areas and high dwell times. The company uses real-time audience monitoring technology through Data Jam to monitor how many unique impressions their displays generate across the D4 Network. Another 90 D6 screens have also been added to the network that cover roadside, public transport areas, taking the small format of D6/D4’s to over 450.

Julian Carter, Commercial Director at SDN, said:  “The outdoor advertising industry has long been dominated by a handful of players, however we want to offer an alternative to help change that. By bringing together independent, forward-thinking businesses, we’re not only able to provide our customers with a more cost-effective solution, but also a smarter way to do business and hopefully make everybody’s life easier. Our small format Network also continues to grow, and will hit another milestone soon.“