Located in the heart of Bradford city centre, the Westgate site (BD1 2QU) benefits from a prime position within one of the city’s busiest urban corridors. Westgate acts as a key route into the city centre, linking major retail areas, transport connections and commercial destinations, and attracting consistent traffic from commuters, shoppers, local workers and visitors throughout the day. The surrounding area features a strong mix of national retailers, independent businesses, cafés and leisure venues, creating a vibrant environment with continuous activity from morning through to evening.

The site is home to a large-format Mega 6 digital screen, elevated high above road level and mounted to the side of the building for dominant roadside presence. The screen is slightly angled towards two lanes of traffic travelling into Bradford city centre, maximising visibility and allowing approaching motorists clear, uninterrupted viewing. Its elevated placement enhances long-range sightlines, ensuring campaigns are visible well in advance and remain in view as vehicles approach the city centre.