The Shires is the focal shopping destination at the heart of this county town, offering great shopping for all the family, with a strong anchor tenant mix including JD Sports, Superdrug, Iceland, Holland & Barret, Waterstones, Greggs, Specsavers and many more drawing consistent footfall from Trowbridge and the wider surrounding towns of Bradford-on-Avon, Westbury, Melksham and Warminster. Our D48 digital screen is elevated above the main walkway at the heart of The Shires, commanding the full attention of every shopper passing through each day.